Kristen Jones
Designing experiences for software, web and mobile apps.
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Leadership

Leadership

 

Projects Overview

Utilizing a consultative leadership style I focus on empowering teams, streamlining processes, and executing strategies for design systems, product, brand, and marketing initiatives. I thrive on turning ambiguity into clarity, defining requirements, and driving alignment across design, development, and the business using a data-driven approach. The result is the delivery of impactful, scaleable user experiences that position organizations for long-term growth and success while staying true to the brand vision.

 
 
 
 

BMO

  • Digital brand refresh for design system components and brand assets

  • Colour palette redesign with a focus on accessibility and future-proofing for dark mode

  • Implementation of library variables

  • Ongoing system improvements

  • Continuous design and dev alignment

  • Common and sub-library component enhancement and formatting

  • Zeroheight documentation launch for Common and sub-libraries

  • Design System Contribution Model development and launch

  • Design system vision and principles development

  • Design system naming and launch

  • Quarterly Abacus newsletter inception and deployment

  • Design System Ambassador program launch - hybrid model

  • Support for 15+ lines of business

  • Agile implementation

  • CMS migration-design and Figma library setup

  • Design QA process development and deployment

 
 
 
 

Metrolinx

  • Responsive web page redesign

  • Agile implementation

 
 
 
 

GO Transit

  • GO Wi-Fi Portal launch

  • GO Parking microsite launch

  • USBT (Union Station Bus Terminal) web integration

  • E-Tickets web integration

  • GO Tracker heuristic evaluation and relaunch proposal

  • Seasonal promotional marketing web integrations

  • Ongoing web updates and site improvements

 
 
 
 

PRESTO

  • Design system launch

  • Information architecture site reorganization

  • Ongoing web updates and site improvements

 
 
 
 

Intuit

  • TurboTax end-to-end digital design and print asset delivery

  • Jira to Asana migration

 
 
 
 

Consulting

 
 

  • CMOMO: production, music, and merchant site redesign

  • Alpha Zone: branding and web design

  • Stride Health Services: branding and web design

  • Xtiin Jones Music: branding and web design

  • William Michael Forbes: digital promotional materials, accessibility and heuristic web evaluation

  • Seed Sustainable: accessibility and heuristic web evaluation

  • Steel: concept development, branding, promotional materials, and web design

 
 
 

© Kristen Jones UX 2025