Leadership Overview
I lead with a balance of vision and execution—aligning design, development, and business goals to deliver scalable systems and impactful user experiences using a data-driven approach. My leadership extends beyond design systems into product, brand, and marketing initiatives, where I guide teams to create cohesive digital ecosystems and consistent brand expressions.
From launching large-scale design frameworks to shaping customer-facing products, driving cross-functional alignment, and delivering campaigns that strengthen brand presence, I thrive on turning ambiguity into clarity. My focus is on empowering teams, streamlining processes, and executing strategies that not only solve immediate challenges but also set organizations up for long-term growth and success.
BMO
Digital brand refresh for design system components and brand assets
Colour palette redesign with a focus on accessibility and future-proofing for dark mode
Implementation of library variables
Ongoing system improvements
Continuous design and dev alignment
Common Library component enhancement and formatting
Secure Library component enhancement and formatting
Zeroheight documentation launch for Common and sub-libraries
Design System Contribution Model development and launch
Design system vision and principles development
Design system naming and launch
Quarterly Abacus newsletter inception and deployment
Design System Ambassador program launch - hybrid model
Support for 15+ lines of business
Agile implementation
CMS migration-design and Figma library setup
Design QA process development and deployment
Metrolinx
Responsive web page redesign
Agile implementation
GO Transit
GO Wi-Fi Portal launch
GO Parking microsite launch
USBT (Union Station Bus Terminal) web integration
E-Tickets web integration
GO Tracker heuristic evaluation and relaunch proposal
Seasonal promotional marketing web integrations
Web updates
PRESTO
Design system launch
Information architecture site reorganization
Web updates
Intuit
TurboTax end-to-end digital design and print asset delivery
Jira to Asana migration
Consulting
CMOMO: production, music, and merchant site redesign
Alpha Zone: branding and web design
Stride Health Services: branding and web design
Xtiin Jones Music: branding and web design
William Michael Forbes: digital promotional materials, accessibility and heuristic web evaluation
Seed Sustainable: accessibility and heuristic web evaluation
Steel: concept development, branding, promotional materials, and web design
© Kristen Jones UX 2025